The 3 most compelling USPs of cloud analytics

  • Richard Thelwell
  • February 19, 2016

cloud analytics 3 unique selling points uspsUnsure about Cloud Analytics? Unclear as to the advantages—or disadvantages—of Cloud Analytics? And uncertain as to how best to ‘sell’ Cloud Analytics to the rest of the business? If so, you’re not alone: many IT and finance executives share the same concerns.

But here’s the good news: never in the short but compelling history of Cloud Analytics has it been easier to answer those questions. Cloud Analytics, in short, is big—and getting bigger.

And as a recent report—The State of Cloud Analytics—from analyst firm IDG makes clear, the advantages of Cloud Analytics over on-premise analytics are increasing all the time.

So if your business is stuck on the slow track, still relying on on-premise analytics, and you’d like to make a case for switching to Cloud Analytics, read on.

Cloud Analytics: it’s fast becoming mainstream

Based on an in-depth survey of 400 companies across North America and Europe, IDG expects 71% of businesses to adopt Cloud Analytics over the next three years. That’s quite a vote of confidence.

Even more impressively, almost half of those businesses—45% of them—plan on a Cloud-only architecture, relying entirely on the Cloud for their analytics and Business Intelligence requirements.

The remainder—55%—are aiming for a hybrid solution, deploying Cloud Analytics alongside an on-premise analytics or Business Intelligence solution.

But the direction of travel is clear. Expenditure on Cloud Analytics is growing 4½ times faster than expenditure on on-premise analytics.

Cloud Analytics: driven by demanding end-users

And why is this push into the Cloud, and into Cloud Analytics, occurring? Again, it’s no secret, say IDG.

The key driver behind the adoption of Cloud Analytics, they say, is escalating end-user requirements: simply put, end-users within businesses are demanding not just improved analytics, but more analytics.

And specifically, says IDG, end-users are looking to Cloud Analytics to provide improved quality and consistency of data across systems (cited by 77% of survey respondents), improved ways to visually explore data (cited by 72% of survey respondents), and real time data aggregation and analysis (cited by 70% of survey respondents).

What’s more, those more demanding end-users are also looking to Cloud Analytics to deliver an ability to access an expanding range of data sources, both Cloud-based and on premise.

Specifically, survey respondents cited the need to analyse data from on premise applications (cited by 56% of respondents), on premise data warehouses (cited by 54% of respondents), cloud data warehouses (45% of respondents), and SaaS applications (43% of respondents).

In short, if it’s data—irrespective of where it’s held—then Cloud Analytics is the tool of choice.

Cloud Analytics: outperforming on-premise analytics

And it’s not just Cloud Analytics’ power and user popularity that is driving this accelerating adoption. Cloud Analytics offers a richer reward set than on-premise analytics, as well—rewards that not only hit the bottom line, but go beyond it.

Again, survey respondents were clear that Cloud Analytics outperformed on-premise analytics in terms of a lower upfront cost (cited by 60% of respondents), greater agility and a faster time to deployment (57% of respondents), more rapid and cost effective scaling for larger data sets (55 % of respondents), and self service capabilities for non technical users (51% of respondents).

In summary, said IDG, it was clear that the benefits of Cloud Analytics benefits “are eclipsing those of on premise analytics offerings”.

Cloud Analytics: making the move

Here at Matillion, we have no difficulty in identifying with this picture of Cloud Analytics.

Indeed, we see many of its rewards and advantages on a daily basis, through the eyes of our customers.

Traditional on premise Business Intelligence solutions, they recognize, typically take 12 24 months to deliver, and have significant upfront costs in terms of licensing and implementation support.

Whereas Matillion, they know, can deliver an effective, enterprise quality, Cloud-based Business Intelligence and Self Service Reporting project in as little as six weeks.

Faster, better—and with a higher return on capital. That’s Cloud Analytics.

Download our free guide to find out more about implementing cloud analytics in your business