Amazon Redshift: surprisingly popular—and now speed-enhanced

  • Richard Thelwell
  • June 11, 2016

amazon redshift speed enhancedWhat precise proportion of Amazon’s AWS customers use EC2, or S3—or, for that matter, Amazon Redshift? Such data isn’t easily come by, especially on an ongoing basis.

So some figures periodically published by 2nd watch, an Amazon AWS Premier Partner, and reckoned to be the largest managed cloud provider for Amazon AWS, always make interesting reading.

As with previous analyses carried out the 2nd Watch, the company analysed data from its customers, across a combined 100,000+ Amazon AWS instances, for each month in the first quarter of 2016. Data doesn’t get much more up to date than that.

So what Amazon AWS products were Amazon AWS customers using?

One in five users runs Redshift

The most popular Amazon AWS products among 2nd Watch’s customers during the quarter were Amazon S3 and Data Transfer, with 100% of 2nd Watch’s Amazon AWS customers making use of each product. Cloud storage, in other words. Next: cloud computing, in the form of Amazon EC2, used by 99% of customers.

Then, Amazon SNS or Simple Notification Service (89%), and Amazon’s Key Management Service for encryption (87%). As 2nd Watch observes, these services are standard in most AWS deployments, and uptake levels have been fairly have been consistent over the last year or so—so no surprises there.

one in five amazon redshift
One in five customers said they were running Amazon Redshift

What was a surprise was the uptake of Amazon’s Amazon Redshift data warehouse. Fast, secure, fully-managed, scalable, quickly deployed, and available for just pennies per hour, Amazon Redshift is re-writing the rules of data warehouse deployment and management.

And no fewer than 17% of 2nd Watch’s Amazon AWS customers were running Amazon Redshift—almost one in five, in other words.

Compelling proposition

From a standing start in 2012, that’s pretty good going.

Just three years ago, enterprises were primarily using the core computing and storage services of Amazon AWS, pointed out Jeff Aden, executive vice-president of strategic business development and marketing at 2nd Watch.

“As companies become more comfortable moving business critical IT assets into the cloud, they’re becoming more likely to leverage the broader Amazon AWS portfolio,” he observes.

“The fact that 17% of our customers are using Redshift demonstrates how quickly innovative cloud technology can carve a strong position in a legacy software market. Enterprises are starting to move away from legacy systems to Redshift because it can handle massive quantities of data with exceptional response times.”

Twice as fast

At which point, the news gets even more interesting.

Because as of the end of May, users can now get up to 60% higher query throughput in Amazon Redshift as a result of improved memory allocation, reducing the number of queries spilled to disk.

amazon redshift twice as fast
Amazon Redshift is twice as fast over complex queries

Put another way, when combined with the I/O and commit logic enhancement released in version 1.0.1012, Redshift now delivers a performance that is up to two times faster for complex queries that spill to disk, or which create temporary tables.

The best gets better

Here at Matillion, we believe that there’s only one way to view these developments.

Already a runaway success with corporate users wanting to simplify and reduce the cost of running reporting and analytics against their traditional structured databases, Amazon Redshift’s ongoing improvement enhancements make a compelling argument for switching to Cloud data warehousing even more compelling.

And next time 2nd Watch run one of their periodic analyses, we expect to see levels of Amazon Redshift uptake significantly higher than today’s 17%.

Much, much higher.

To find out more about the benefits of Amazon Redshift, and how to get the most out of it, download our free eBook below