ETL Experts Weigh in on Data Trends in 2020

  • Ashley Lozito
  • February 11, 2020

In 2019,  strategies emerged and shifted for data environments inside of enterprises as companies attempted to break down silos and improve data utilization for better business insights. 

But what should data professionals prepare for in 2020 to stay competitive and fuel business growth?

Take a look at the video below to hear from experts in the data integration and transformation space from DocuSign, Travis Perkins, and Matillion on the most important trends you’ll see in 2020.

Top trends to watch

Here are some of the top trends our customers identified as important in 2020:

Modernization

As Steve Taberner from Travis Perkins mentions in the video above, data, analytics, and BI will be the biggest drivers of modernization within companies. As companies ingest more data and want to move faster, they run into obstacles within their data infrastructure. The problem inherent in legacy tools is simply that they are not optimized to help businesses move faster. The cloud is the best place for businesses to manage their data as the power of cloud compute increases performance. 

Data professionals surveyed by IDG cited data portability (45%) and scalability (46%) as the top perceived benefits of a modern approach to data transformation. A cloud data management strategy with purpose-built tools can improve your business’s ability to be agile, proactive, and competitive. Learn more about how to modernize your data warehouse and your existing processes in our ebook on the subject.

Data governance

Data quality and data governance go hand in hand as organizations look to use data to drive decision making, particularly in the areas of machine learning and artificial intelligence. If data holds personally identifiable information (PII) or confidential information, data professionals need to be able to adhere to business logic to keep those sensitive assets out of data models. Companies need to invest in data governance and create rules on how data is used within their organization in order to use it effectively and in adherence to regulations. 

Data democratization and the rise of the citizen data professional

The amount of data flowing through organizations is at an all-time high. Everyone wants to use that insight to make data-driven decisions. But in many businesses, that information is confined to IT, leaving many employees without access to the data they need. At the majority of organizations, end-users who rely on insight can’t choose data, run analytics, or build dashboards on their own. Data savvy individuals known as citizen data professionals are using new frictionless, lightweight solutions to get their hands on this data.

Though they do not replace data scientists within an organization, citizen data professionals can perform simple to moderately complex analysis.  But they need access to data, and need it stored in a centralized place to process reports and find insights that can help them solve business challenges.

Empowering employees to make decisions using data means providing them access but also best practices to self-serve their data projects. In our data self-service ebook, we share five steps to help create a data-driven organization by making data available for citizen data professionals. You can find it here

Preparing for 2020 and beyond

Though trends come and go, the need for companies to compete using data has been a steady drumbeat for the last decade. As data volumes continue to increase, so will the opportunities for businesses to derive actionable insights from various sources. At Matillion, we listen to our customers and study the industry to ensure we continue to support enterprises with their end-to-end data journey. Stay tuned for product news, thought leadership, and more from the Matillion team in 2020!