For the past several years, marketing organizations have been leveling up their data maturity in order to create strong attribution from omnichannel efforts and achieve faster time to insight. This includes taking advantage of every customer data source and the latest technologies like Customer Data Platforms (CDPs) to track and manage their customer lifecycles.
Ensuring that consumers see the right message, at the right time, in their preferred channel is no easy feat. Many companies use tactics like account-based marketing and personalization to make this happen, to varying degrees of success. However, for marketers that can place advertising and content in front of the right buyer, the effort is worth it. Organizations that use consumer insights to personalize marketing offers across channels have seen these activities lead to higher ROI. In fact, 90 percent of leading marketers say personalization significantly contributes to business profitability.
Driving marketing campaigns with near-instant consumer insights
For companies that want to understand and engage customers in a meaningful way, many marketers are turning toward CDPs to provide consolidated insights about individuals. Clutch, a leading customer management platform, delivers actionable customer intelligence and personalized engagements that empower B2C companies to uniquely identify, understand, and motivate each individual in their customer base. By consolidating data quickly, Clutch’s clients can achieve faster time to insight, speeding up reporting and analysis to fuel marketing initiatives.
In order to best (and quickly) serve their clients, Clutch needed to streamline its infrastructure to ensure that all customer data was available for reporting in a scalable and timely manner. The team at Clutch needed a solution to handle data diversity and load operations from both locally stored data sources and also a broad spectrum of web-based systems.
Transforming data for faster reporting
In addition to a host of AWS solutions, Clutch selected Matillion ETL for Amazon Redshift to perform powerful data transformation that allowed for faster reporting. Matillion, working together with AWS services like Amazon Redshift, Kinesis, S3, SQS, and more. This coordination played a vital role in getting Clutch’s customer data into an actionable form for marketers to act on within hours, not days or weeks.
Read the full customer story to learn how the team at Clutch used Matillion ETL for Amazon Redshift to:
- Ingest and transform thousands of rows of data per hour from inbound API records
- Improve machine learning outcomes with data cleansing in Matillion
- Prove ROI quickly using a pay-as-you-go pricing model
- Reduce complexity of system performance after implementing a modern tech stack