Companies today are increasingly generating large amounts of data to better understand their business, their customers, and their market. Increased data volume alone, however, will not lead to increased success. Instead, companies must find new ways to consolidate and transform disparate data sources in order to generate meaningful insights.
A cloud-based Data Analytics Platform (DAP) can integrate the multitude of data sources within a business into an enterprise-wide analytics system. By unifying the necessary data analytics technologies, a DAP will ingest raw data, transform it, and use it for reporting, analytics, and visualizations – all at scale – helping to quickly draw out relevant insights that inform better decisions.
What is a Data Analytics Platform?
Data Analytics Platforms (DAPs) combine complementary technologies to create a unified system that:
- Ingests data from a variety of sources such as data lakes, databases, APIs, and files in numerous formats
- Transforms the ingested data by joining it to other data sources, as well as cleansing, aggregating, or otherwise manipulating it
Visualizes the transformed data graphically on dashboards or reports
- Forms the basis for executing well-informed business decisions
In this way, a DAP can help you solve your unique and complex data analytics challenges – in the cloud.
How Does a Data Analytics Platform work?
A DAP represents a one-stop shop for your data and provides a 360-degree view of your enterprise’s activities. You should consider building a DAP when you need a high-level view of all your corporate activities and doing so requires synthesizing data from numerous systems: marketing, sales, finance, logistics, etc. These disparate sources might be available in wildly different formats, accessible from relational databases, RESTful APIs, or file-based artifacts on distributed file systems. A DAP allows you to corral such sources in a centralized and cloud-based data warehouse. You can then manipulate the data to meet reporting requirements and ultimately visualize and analyze enterprise activity to inform decision making.
Download the whitepaper, to learn more about the key tenets of a Data Analytics Platform (DAP) to see how your business can adopt cloud technologies to design a solution that is easy to use, accelerates time to insights, and optimizes your IT spend.