Customer experience can make or break a company in the travel and hospitality industry. An exceptional experience can kick off a lifetime of brand loyalty for a customer. Memorable, relaxing, vacations can often be traced back to frictionless experiences with airlines, hotels, and rentals. As the explosion of data inside large organizations helps to shape strategies, companies in the travel sector using that data to drive investments in customer experience in order to strengthen brand loyalty and lead to customer retention.
That investment is critical: 42 percent of consumers said they would pay more for a friendly, welcoming experience, and 52 percent would pay more for a speedy and efficient customer experience. Our friends at TUI know the value of data and customer experience. They use Matillion ETL to ensure they have accurate, well prepared customer data to help them create memorable experiences for their customers.
Improving customer loyalty with ETL and data deduplication
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