Why you should invest in compelling data visualisation

  • Richard Thelwell
  • November 10, 2015

invest compelling data visualisation‘A picture paints a thousand words’ – it’s an age-old saying, but a surprisingly relevant one when it comes to presenting the key insights that are generated in your business. If data is your words (and there’s certainly a lot of it about these days) then compelling data visualisation can be your picture.

With the emergence of Big Data, organisations have more information at their fingertips than ever before. But information counts for nothing if it cannot be communicated effectively. This is where investment in data visualisation becomes so important.

Information deserves to be well communicated

‘If information is important, it deserves to be well communicated’ writes Stephen Few, an expert in the field of data visualisation and information design.

In this information age, businesses are devoting more time and resource to collecting and managing data than ever before. And with such significant investment involved in getting this data right, it deserves to be utilised to its full potential.

information deserves to be well communicated
If information is important, it needs to be well communicated.

It is easy to fall into the trap of thinking that once you have the data in place, the hard work is done. This most certainly isn’t the case.

The way you use the data and the value you generate from it is where the true benefits of data analytics come into play. The presentation, analysis and communication of this data are therefore stages that must not be neglected in your data analytics strategy.

The insights you need – faster

The use of data visualisation is a means of giving access to vital insights, to the people who need them most, when they need them.

Instead of having to trawl through row and rows of granular data in order to get to the information they need, users can simply access beautiful, reliable and concise data visualisations for an ‘at-a-glance’ overview of key figures and trends.

Business dashboards, in particular, are a great way of presenting large volumes of data into a more easily digestible format. These dashboards often incorporate a range of data visualisations such as graphs, charts, tables and gauges in order to provide a holistic view of enterprise performance.

Investment in compelling data visualisation means users can spend less time searching for answers – and more time analysing the results.

A shared view

One of the most common problems businesses face with traditional reporting methods is the fact that everyone has their own opinion on what the data is telling them – and everyone thinks THEY’RE right.

It’s a problem we’ve seen all too many times, and one that we explore in our popular Infographic: Familiar Challenges with Management Information and Reporting.

‘My spreadsheet is better than your spreadsheet’ – a common management reporting challenge

Without a ‘single version of the truth’, data analysis and reporting can be incredibly subjective. As a result there is often a lot of time wasted arguing over whose report is better.

Effective data visualisation can be a great way of creating a ‘shared view’ in your business, bringing a collective group of people around to a particular way of thinking. Seeing the answers right in front of them in an easy-to-digest format can help users better understand what exactly is going on in their business.

It all amounts to less time spent arguing over whose report is better, more time spent making informed decisions on what to do about it.

Data visualisation: the right fit for your business

Data visualisation is a hot topic right now and there is no shortage of vendors offering data visualisation tools and services. Many of these focus solely on the data visualisation side of things, whereas others treat it as a component of an overall analytics or business intelligence solution.

Here at Matillion, we fall into the latter category. We provide companies with a comprehensive Cloud business intelligence solution and a user-friendly reporting tool to go over the top of this.

With beautiful data visualisations, dashboards and reports you can effectively communicate performance data to the people who need it most, in an easy-to-digest manner. Data visualisation in Matillion BI allows you to keep on top of the metrics that truly drive your business.

Is it time you invested in data visualisation? Download our free guide to creating compelling business dashboards today.