Matillion Brings No-Code AI to Databricks Users

Matillion is excited to announce new AI capabilities with our native integration with Databricks, empowering customers to leverage the full potential of generative AI with Databricks. With Matillion's code-optional platform and powerful AI features, data engineers and data scientists can now streamline workflows and unlock new possibilities for AI-driven insights.

Why Matillion + Databricks for AI

Matillion and Databricks offer a powerful combination for organizations looking to harness the power of AI without the complexities. Key benefits include:

  • Native integrations with Databricks and push-down capabilities for AI
  • Unity Catalog integration to gain visibility into data and AI workflows
  • Low-risk investment with consumption-based pricing and zero infrastructure to manage
  • A wealth of resources from Matillion's partners and internal experts to help you understand what's possible and unlock new use cases
Matillion's AI capabilities enable you to:

 

  • Transform unstructured data (e.g., tickets, free text, transcripts, PDFs etc.) with Large Language Models (LLM) to unlock new insights and use cases
  • Enhance data pipelines with business logic for churn prediction, customer segmentation, and more
  • Enrich existing data with generative AI by using prompt engineering, and enhance datasets with LLM-powered insights
  • Build end-to-end AI pipelines for competitive advantage, opening up new generative AI use cases

Feature Spotlight

Matillion offers a range of AI features that consolidate data engineering tasks and empower data teams to focus on high-value priorities:

  • Out-of-the-box graphical components for Databricks AI functions, allowing the integration to Databricks DBRX: 
    • Prompt Engineering: With a range of Generative AI components, users can generate tailored content, personalized recommendations, and automated email responses.
    • Sentiment Analysis: Enable customer satisfaction analysis, social media monitoring, and employee sentiment evaluation.
    • Classification: Leverage AI-driven classification for support ticket categorization, document classification, and spam/fraud detection.
    • Extraction: Entity Extraction facilitates key information extraction, named entity recognition, and relevant data point extraction from unstructured data.
    • Grammar Correction: Ensure high-quality content with AI-driven grammar correction, which provides automated error correction and maintains consistency.
    • Data Masking: Ensure the protection of sensitive information, anonymize data, and enable secure data sharing using AI prompt components.
    • Similarity Analysis: Use AI to achieve data deduplication, similar product/content recommendations, and plagiarism detection.
    • Summarization: Generate concise summaries of reports, articles, customer feedback, and executive summaries using AI-driven summarization techniques.
    • Translation: AI-enabled translation serves to enhance multilingual content accessibility, real-time customer support translation, and cross-border collaboration.
  • Matillion AI prompt components for Databricks: Integrate LLMs directly into data pipelines to transform and enrich any data type (structured to unstructured)
    • Supported providers: OpenAI, Azure OpenAI (LLMs: ChatGPT 4, ChatGPT 3.5 Turbo), AWS Bedrock (Anthropic Claude, Llama2, Titan, Cohere)
    • Takes Databricks Delta table as an input and writes to a Delta table with gen AI
  • Retrieval Augmented Generation (RAG) capabilities to look up vector store data and contextualize business insights without code
  • Lineage for AI to gain visibility into data transformations performed with LLMs
  • Reverse ETL for AI to bring insights back into business processes
  • Robust connectivity for unstructured, semi-structured, and structured data

Use Cases Unlocked

Matillion and Databricks enable a wide range of AI use cases, including:

  • Customer Support Automation: Streamline customer support with ticket classification, interaction summarization, and personalized response generation.
  • Unstructured Data Analysis: Extract valuable information from surveys, reports, and other unstructured sources to drive business improvements and innovation.
  • Data Classification and Enrichment: Classify unstructured data and enrich structured data with AI-extracted insights for a comprehensive view of customers and operations.
  • Forecasting and Sentiment Analysis: Analyze market trends, customer sentiment, and social media data to identify opportunities and risks, and improve forecasting accuracy.
  • Churn Prediction and Retention Strategies: Identify at-risk customers and develop personalized retention strategies based on AI-driven insights.
  • Data Cleaning and Preparation: Automatically clean, standardize, and prepare data for AI and analytics using LLMs and AI-assisted techniques.
  • Reverse ETL for AI Insights: Operationalize AI by writing back insights, predictions, and recommendations to source systems using reverse ETL processes.
  • Feature Engineering for BI and Predictive Analytics: Create categorical flags and derived features from free text data to improve the accuracy of BI dashboards and predictive models.

Get Started Today

Witness the transformative potential of combining Matillion's code-optional data integration, transformation, and AI capabilities with Databricks:

With Matillion and Databricks, you can incorporate AI into your data workflows, unlocking business value and uncovering new insights. Embrace the future of data and AI today.