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Data-led personalization for a superior client experience

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Challenge

Building out a client model that encompassed all of their data-sources, and then figuring out how to use that data to solve business use-cases.

Solution 

Matillion provides a user-friendly interface that allowed Leader Bank to scale data sources and connect them to their master client records. 

Results

Connecting disparate source systems and creating a method to resolve client identities allows:

  • Personalized campaigns.
  • Anticipation of client needs to provide timely solutions exactly when needed.
  • Providing a high level of service across every brand touch-point, and the ability to measure the effectiveness of those efforts.
At Leader Bank we provide modern banking with a personal touch, and data is how we execute on that vision. Andrew Swinney Head of Data| Leader Bank