Using Matillion and Snowflake to build and scale rapidly at SimpleTire

"Our primary use case for Matillion at SimpleTire is the data integrations and the data transformations. So we've built sophisticated models and applications on top of Matillion. And that has allowed us to scale and build rapidly. 

There are use cases at SimpleTire where we get a request from the business that's a complex data model. And we're able to build that model and deploy it within Matillion within hours, and with other tools that would have been extremely difficult. It would have required multiple integrations, but with Matillion we're able to do that again, at a very rapid pace.

Our data strategy at SimpleTire revolves around the way we organized our team. So we're a hub and spoke organization at Simple. We support the entire enterprise. So our core is really our infrastructure and how we move data end to end across the enterprise and the spoke of the team is really the business knowledge, and what we've been able to do at SimpleTire is combine best in class tech with business knowledge. 

So we're able to gather our data, we're able to transform it, and we're able to provide insights very quickly to the business. 

Matillion complements our use of Snowflake by again, being like the core cloud integrator for all of our various, data sources. 

So we have 20 to 25 sources all feeding in at once. And what Matillion allows us to do is integrate those sources easily, transform the data in one tool, then send it to Snowflake, within minutes. 

And then we're able to report we're able to get actionable insights. Our end users feel like they have fast, reliable data that they can trust to make decisions on. 

A lot of that happens at SimpleTire because of Matillion."

SimpleTire is a B2B technology-enabled platform that connects all the participants in the tire industry to drive better consumer experience and improve efficiencies.  Manufacturers, distributors, tire installers, national retailers, clubs and fleets all engage on the SimpleTire platform to help deliver an improved experience to the online consumer - all the way from researching to buying to installing tires.