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Unlocking Vital Insights with Elevated Data Integration at M&C Saatchi

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80% adoption eliminated complex coding

Integration of vital unstructured data sources.

Improved issue resolution


Multiple data sources, a legacy data integration stack (requiring extensive coding skills) and low adoption rates was hindering the M&C Saatchi data team’s ability to to adapt to changing business requirements.


M&C used Matillion for AWS to set up connectors as shared tasks through the API Query module. This made it easy to integrate vital data sources like Tiktok, Apple Search ads, Moloco, Appsflyer, and Adjust. They created an effective email trigger system using AWS, SES, SQS, Lambda, and S3.


  • Matillion's user-friendly interface led to over 80% of the team adopting and eliminating the need for complex SQL/Python coding.
  • Agile Connector Management removed the necessity for tool redeployment and coding skills like JavaScript or Python- ensuring agility in data integration.
  • The new system substantially improved issue resolution by offering robust error logging and notifications.