One
source of truth
for customer insights
100%
quality rich data
flowing into Snowflake
Data
that is accurate
from the beginning
Challenge
To support Western Union’s customer-centric strategy, teams across the business wanted access to more insights using data from increasingly disparate locations.
To support Western Union’s customer-centric strategy, teams across the business wanted access to more insights using data from increasingly disparate locations.
Solution
The data engineering team built a single source of truth for customer data, using Matillion ETL and Snowflake.
The data engineering team built a single source of truth for customer data, using Matillion ETL and Snowflake.
Results
- Quality-rich data from the right data sources, flowing into Snowflake.
- Consistently good data ensures the business is always gaining rich insights to understand and serve customer needs.
- Quality-rich data from the right data sources, flowing into Snowflake.
- Consistently good data ensures the business is always gaining rich insights to understand and serve customer needs.
Building that single source of truth is only possible if you bring the right data, from the right sources, and have the confidence that this data is 100% quality-rich.Pavan Yerra Senior Director, Digital and Data Products, Loyalty Tech and Conversational AI| Western Union
Featured Resources
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