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Overcoming siloed data at Western Union

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One

source of truth

for customer insights

100%

quality rich data

flowing into Snowflake

Data

that is accurate

from the beginning

Challenge

To support Western Union’s customer-centric strategy, teams across the business wanted access to more insights using data from increasingly disparate locations.

Solution

The data engineering team built a single source of truth for customer data, using Matillion ETL and Snowflake.

Results

  • Quality-rich data from the right data sources, flowing into Snowflake. 
  • Consistently good data ensures the business is always gaining rich insights to understand and serve customer needs
Building that single source of truth is only possible if you bring the right data, from the right sources, and have the confidence that this data is 100% quality-rich. Pavan Yerra Senior Director, Digital and Data Products, Loyalty Tech and Conversational AI| Western Union