Xcite grappled with several critical technology and software challenges. Facing issues with processing concurrent workloads efficiently, lead to stalled queues and performance bottlenecks. Lacking automated email subscriptions required manual interventions for sending attachments and hindered workflow efficiency. 

Using the Matillion GUI with built-in documentation, Xcite was able to streamline development processes. Through seamless integration, Xcite was able to improve customer feedback analysis, enable real-time data synchronization, centralize data warehousing and enhance user behavior understanding. These solutions have collectively driven significant business impacts.