Transforming Veeva CRM Challenges with SDG Group’s Accelerator Powered by Snowflake and Matillion

Many healthcare and life science (HCLS) users have adopted Veeva, a leader in cloud-based software for the global life sciences industry, as their CRM solution. However, many HCLS users have faced challenges related to data silos, transformation complexity, and diverse consumption needs when attempting to harness Veeva data for optimal analytics.

The good news? These challenges can be overcome using SDG Group’s solution accelerator with the power of Matillon and Snowflake. 

Veeva Data Challenges

Data Silos and Integration 

Veeva's pivotal datasets are segregated across multiple silos, thus impeding a holistic view that’s essential for comprehensive analytics. The necessity for integration encompasses a wide array of data sources, including internal sales, IQVIA, clinical trials, and third-party datasets.

Data Transformation Complexity 

Ensuring data quality is paramount. Veeva grapples with many tasks, including the meticulous removal of duplicates, intricate entity mappings like HCP to HCO, harmonization of diverse attributes, and unification of data across varied sources for streamlined analytics.

Versatile Data Consumption 

The transformation of data into user-friendly models is pivotal and needs to be tailored to suit the needs of diverse end-users. This transformation isn’t just limited to usability - it also encompasses seamless integration with industry-leading analytics technologies for enhanced adaptability and usability.

Solution Accelerator Summary

SDG Group’s robust solution accelerator is instrumental in effectively addressing Veeva’s multifaceted data challenges: 


Aggregating Veeva’s data alongside many relevant sources in a raw format is crucial for comprehensive insights.


Matillion’s expertise comes into play here, meticulously cleansing, curating, and mapping data to ensure an enterprise-ready analytics environment.


Disseminating refined data marts designed for key use cases propels actionable insights across the organizational spectrum. 

Industry Implications for HCLS

This accelerator spurs a gamut of essential use cases in Healthcare and Life Sciences, fuelling advancements in:

  • Next Best Action 
  • HCP-Centric Segmentation 
  • Omnichannel + Campaign ROI Optimization 
  • Field Force Activity Tracking 
  • Home Office Performance Insights 

Business Outcomes Enabled

  • Single Source of Truth: A unified data landscape fostering comprehensive analytics and informed decision-making.
  • Enhanced Data Security: Rigorous measures ensuring the protection of sensitive information.
  • Scalability and Real-time Analysis: Effortless scaling capabilities and real-time actionable insights.
  • Improved Accessibility and Performance: Heightened usability and system performance enhancements.
  • Data Observability: Detailed insights into data flow and transformations.
  • Effective Data Sharing: Seamless sharing of insights both internally and externally.
  • Accelerated Analytics: Expedited journey from raw data to actionable insights.

Existing Solutions Based on This Dataset 

Why SDG & Snowflake/Matillion?

  • Speed to Value: Rapid deployment resulting in immediate tangible benefits.
  • Enhanced ROI: Maximizing returns on Snowflake investment through optimized and tailored solutions.
  • Industry-Specific Logic: Custom solutions specifically crafted to address HCLS intricacies.
  • Tested Solutions: Peer-validated practices ensuring reliability, efficiency, and scalability.
  • Transparency: Deep insights into complex Veeva structures, providing a clear picture of data operations.

The strategic collaboration between SDG GroupSnowflake, and Matillion orchestrates a paradigm shift in Veeva's data landscape. This alliance not only dismantles data silos and streamlines transformations, but also enables versatile data consumption. This ultimately empowers Veeva users to unearth actionable insights and foster unparalleled growth in the dynamic realm of healthcare and life sciences.

Embark on your data transformation journey promptly with Matillion's Data Productivity Cloud. Harness the full potential of your data today!